Reducing the need for high ad spend for Mayflower
When we first talked with Mayflower they told us one simple thing. We want to show up when people search for detox or rehab in Massachusetts.
Understand the Goal
In order to actually make an impact we needed to understand Mayflower better. Who had they worked with in the past, what strategies had been tried, and what goals really mattered to them.
Once we understood exactly what mattered to them specifically getting “butts in beds.” What services they did and didn’t want to provide. We had a clear picture on how to move forward to help get results.
Check the foundation
Before getting to any optimizations it’s pivotal to ensure there are no underlying technical issues cause problems for the website. That’s why we ALWAYS check the technical SEO of rehab facilities we work with to address all underlying issues.
After crawling the website we found hundreds of errors including:
- Duplication
- Low quality content
- Missing metadata
- Content structure errors
- Sitemap errors
- Slow speeds
- and more…
We helped to prioritize these issues and worked with their development team to get them resolved ASAP.
Understand The Audience
Ensuring the website targets the right people who are actively searching for their a drug rehab or mental health facility was our next step. We did this with our unique organic funnel method approach.
We executed keyword research to find the phrases that were most commonly searched. There are 3 questions we want to answer
- What are you already known for right now:
Understanding what keywords you are connected with helps us to understand if there are quick wins or potential misstep’s that were previously taken. - What are people searching who are “buyers”:
Finding what we call “buyer intent” searches is pivotal since it will allow us to target people who are actively looking for their services. - What questions are being asked:
Understanding the questions your audience is asking allowed us to build trust quickly by showing we understand their concerns and can answer them quickly.
Implement Organic Funnels
We implemented our organic funnel method to the website:
- Mapping all of the keywords we found to the website so we know where we want users to land
- Rewriting content to better convert and be better optimized for search engines. Allowing us to appear higher in results and convert users more often.
- Craft a blogging strategy to answer trending questions that our audience asks before use our services.
By doing these simple changes we saw some amazing improvements for Mayflower.
The Results
By leveraging our organic funnel method we beat out the competition while spending less not more.
In a matter of month we were able to more than triple their organic presences.
Leveraging a content strategy focused on reaching high quality traffic we saw an increase in top 10 keywords.