The first thing we need to do is perform an in-depth technical analysis of the website. The purpose of this is to find any underlying technical issues that are holding back your websites organic performance.
If done correctly technical fixes can lead to quick wins and fast results.
We provide you with both a presentation that details best practices and an excel document detailing exactly where all of these issues are occurring.
To have a good SEO strategy understanding these 4 questions is pivotal:
Keyword research that answers these three questions allows us to develop a effective and efficient content strategy. Good keyword research allows you to connect with potential clients who are actively searching for your services.
There are 2 types of content we focus on.
Existing content: When we are optimizing a website it is always best to start with doubling down on what is working well today. When we start an SEO project we want to ensure that we optimize the most impactful content that will get you the fastest results. That is why many times we start with optimizing existing pages.
New content: It’s vital to have a content strategy that focuses on supporting the main goal of driving ROI and conversions. That’s why we look at the need for new pages on the website from blog posts that a potential client might ask to highlighting services in a unique way that allows you to appear for a high-value keyword.
Local SEO is when we are appear in the “map pack.” It’s important for when people look have “near me” searches and many times can drive a significant amount of conversions.
Since local SEO is pivotal to an effective ROI based SEO strategy we help you manage and optimize the listing by getting more reviews and keeping the listing up to date on the newest features.
We helped this client to uncover serious technical issues on their website. After implementing fixes and supporting their dev team these were the early SEO results.
For this client we simple helped them to optimize their services pages to better target what their audience was actually searching. After optimizing their existing pages they saw a +58% increase in website conversions.
organic traffic increased by +147% after we implemented a content strategy that only focused on attracting our target audience with helpful content. We accomplished this by doubling down on audience focused content like answering important questions.