Content

Content for drug rehab and mental health facilities. Get content that you know will rank!

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Fortune 500 brands to local drug rehab centers, we have worked with companies of all sizes to help them improve and audit their technical SEO.

Quick Case Study:
Content

Our SEO content writing is focused on creating experiences that drive users to convert and search engines to show you #1 in results.

We had a client who saw a +3,300% increase in organic clicks from us optimizing their existing pages content.

Search console data showing a 3,300% increase in organic clicks

How We Work

Our Content Approach

Easily understand what is being searched in your market so you can find the best keywords to target. We focus on finding keywords that lead to high-quality traffic, meaning they are the most likely to convert because they are actively looking for your services!

Align With Searches

Stop ranking for keywords that no one is searching for or that don't convert. Our content strategy focuses on findings high volume high "buyer intent" keywords. Meaning these are users who are actively searching for your services right now.

Outline Your Services

By creating landing pages for all your services you create more places a user can convert into a client. We help to write/rewrite content and create multiple areas to capture "buyer intent" searches. Creating an organic funnel for new prospective clients.

Answer Questions

Your blog should focus on questions your audience is searching for when they are considering using your services. Like "signs of alcoholism" or "does therapy help with anxiety." By helping to answer these questions, you create a rapport with them, making it an easy decision to reach out to you when they need help.

Keyword Research

An SEO expert will deep dive into data for how users are searching for your services and topics in your location. This data will be shared with you in a presentation and so will an excel document with all of the raw data.

Landing Page Optimizations

Based on our findings we will need to either craft new pages or rewrite existing pages to target "buyer intent" searches. This is the first step in creating an organic funnel that will convert your traffic into quality leads for your business.

Blogs That Answer Questions

Your blog is key to showing search engines that you are an authority in specific topics. By creating reliable content that answers frequently asked questions you can become a trusted source of information for search engines.

What is Included

We review all of your key service topics to provide you with a list of buyer intent, currently connected, and question keywords. Everything you need to create a keyword optimized website.

Client Testimonials

“I've had the pleasure of working with Nelson Marketing for the past 2 years. After talking with quite a few companies I found Nelson Marketing to be the most honest and straightforward. Quite frankly it was one of my better business choices.”
Jeff - CEO
“Partnering with Nelson Marketing has been a game changer for our business, significantly increasing our leads and revenue through simple strategies.”
Chad - CEO

Content FAQ

Content creation involves producing valuable, relevant, and engaging material (e.g., blogs, landing pages) to attract and educate potential clients while improving SEO.

A good SEO strategy uses a mix of content.

Types of content:

Blogs, service pages, FAQs, success stories, and educational resources about treatment options and mental health are highly effective.

Two strategies we use:

Service page: Focus on highly converting traffic and explains what makes them the best choice.

Blogs: Focus on answering commonly asked questions and provide resources to people who aren’t yet actively search for services.

Using data to look at retention rates, bounce rates, and conversions we can better understand if content is resonating with users.

When writing we also emphasize prospects needs, pain points, and search behavior, creating content that speaks directly to them.

We use keyword research, competitor analysis, and trending industry topics to identify subjects that attract traffic and meet client needs.

Content creation is a key piece of an effective SEO strategy because even with a good technical foundation if you don’t have quality content you won’t appear in results.

That’s why we focus on high-quality content that targets specific keywords, answers common questions, and builds authority, making your site more visible in search results.

There are multiple ways content can help you stand out with the most important one being outranking them in search results.

We do this by highlighting your unique services, client success stories, and expertise. Then we format the content in a way that makes it easier for crawlers and users to understand.

Keywords guide the content to ensure it matches what potential clients are searching for, it provides a helpful framework of the types of questions a page needs to answer in order to drive organic traffic.

During the optimization process we use a scoring system to provide a 0-100 score. We then optimize with a goal of getting over a 80 on our scoring system.

To get this score we evaluate what is being shown in results right now and use this as a baseline.