Keyword Research
Understand how your clients are searching for your services with keyword research.
Trusted By
Fortune 500 brands to local drug rehab centers, we have worked with companies of all sizes to help them improve and audit their technical SEO.
Quick Case Study:
Keyword Research
Our keyword research is designed to hand over to a content team to allow them to better optimize the site based on REAL data for how people are searching for your services.
We had a client who saw a +3,300% increase in organic clicks from aligning their website with keyword research.
How We Work
Our Keyword Research Approach
Easily understand what is being searched in your market so you can find the best keywords to target. We focus on finding keywords that lead to high-quality traffic, meaning they are the most likely to convert because they are actively looking for your services!
Buyer Intent Keywords
Stop ranking for keywords that don't convert. Keyword research should find what we call "buyer intent" keywords. Meaning these are users who are actively searching for your services right now. Getting infront of these users means a boost in revenue.
Current Opportunities
Being aware of where your website is already appearing in search results is important for identifying quick wins that can boost revenue. We review all of the keywords currently connected with the website to find any unique opportunities that we can capitalize on.
Trending Questions
Answering questions is an incredible way to build trust with your clients and get more organic visibility. We provide you with a list of trending questions for all relevant topics so you can make sure your landing pages or blog can address all of them. By answering questions, you are more likely to win clients and future-proof for AI search engines.
Presentation
An SEO expert will walk through a presentation of all the data we have put together specific to your market. This presentation is designed to be educational and will teach you about the specific opportunities for your business. No two presentations are alike. We will teach you best practices on how to use keyword research and educate your content teams.
Excel Detailing Keywords
You will get the keyword research data, which breaks down keywords, their monthly search volume, and much more. This keyword research data allows you to fully understand what search engines are ranking you for and what your opportunities are.
Unique Tabs for Topics
Within the Excel document, you will find tabs for each topic, which will make it much easier to sort through the data. Each topic will contain what you are currently known for, buyer intent keywords, and trending questions.
What is Included
We review all of your key service topics to provide you with a list of buyer intent, currently connected, and question keywords. Everything you need to create a keyword optimized website.
Client Testimonials
Keyword Research FAQ
What is keyword research and why is it so important?
Keyword research identifies the terms and phrases potential clients use to find services like yours, helping to target the right audience and drive traffic.
Having a good keyword strategy means you are targeting much higher quality organic traffic. This targeting can increase conversion rate and overall traffic.
How does keyword research differ from guessing what people search?
We use state of the art data tools to understand what is being searched and how often. This means we better understand intent and how often phrases are actually being searched based on historical keyword data.
We also use multiple tools, including SEMrush and Ahrefs, which means we check multiple keyword databases during our process.
How do you decide what keywords or topics to research?
We have conversations with you, our client, first to understand exactly what services and specializations you provide. By first understanding your business we are able to make a highly custom keyword research that will help you reach your unique business goals.
How does keyword research help with content?
Keyword research will help with the language we use on landing pages to attract more buyer-intent searchers.
We will also use questions to create blogs to attract potential clients who aren’t fully ready to commit but are beginning to explore the idea.
How do you identify high quality keywords for rehab or mental health facilities?
Mainly what we are looking for are phrases that are searched often that show a clear intent to use the services. The technical term for this is clarifying searcher intent.
Our process is to analyze search volumes, competition levels, and intent to identify keywords that will attract qualified leads that will drive revenue to your business goals.
Can keyword research help with ranking for location specific terms?
Yes, we prioritize local SEO keywords, including city names, neighborhoods, and service-related terms, as we have found they drive some of the highest-converting traffic.
Can you research our competitors keywords
Yes! We commonly review the keywords of the top results in search engines to understand what they are being displayed for first. This allows us to outrank your competitors and take market share away from them.
How do you measure success?
We will actually track important keywords so we know what position your website is being placed in when that phrase is searched.
This will be included in a report provided to you each month.